Black Friday 2016!


Deals start November 25 at 12:00 AM EST at!

Due to the number of products going on sale (with varying discounts) and the amount of traffic Shopify is expecting for Black Friday, they have recommended that we close for a few hours in advance of the sale while all of the discounts load to the site. We apologize for any inconvenience this causes and hope that there is a better solution in the future. The site will reopen at 12:00 AM EST! Nearly everything will be on sale and we have added lots of new products as we gear up for the holidays so please take a look around!

Black Friday Promotions Overview:

-Maximum Discounts- up to 60% off!

-Huge Stackable freebies! The more you spend, the more you earn! STACKABLE FREEBIES VALID ON BLACK FRIDAY ONLY!

-Free shipping!

-Rewards Points earned on all purchases!

-Plus, special “Unicorn Orders” will earn a magical unicorn horn that can be redeemed for extra special gifts!


Baby and Toddler Carriers:

  • Beco- 50% off
  • Emeibaby- 40% off
  • Fidella- 30% off
  • Lenny Lamb Carriers- 40% off, 25th-27th
  • Lenny Lamb Accessories and Apparel- 20% off, 25th-27th
  • Lillebaby- 25% off Black Friday, 20% off Monday, November 28th – Friday, December 2nd
  • Tula- 15% off Monday, November 28th – Friday, December 2nd
  • MJ Baby Carriers- 25% off
  • Kindercarry/Kinderpack- 20% off
  • Olives & Applesauce- 60% off
  • DIDYMOS- up to 60% off
  • Kokadi- 50% off
  • Nunamoochie- 60% off
  • Ovolo- 60% off
  • Pellicano- up to 60% off
  • Tekhni- 20% off
  • Sleeping Baby Productions- 30% off
  • West of the 4th Handwovens- up to 40% off
  • Comfy Joey- up to 50% off
  • Buboose- 25% off

Cloth Diapers and Accessories:

  • Blueberry- 20% off (including exclusives!)
  • Smart Bottoms- 15% off regular line, 30% off exclusive diapers (we will not be doing print placement requests during the sale), ends December 1st
  • GroVia- 20% off
  • Sloomb- 15% off
  • TotsBots- 40% off
  • Kanga Care/Rumparooz- 30% off with code KANGA30 (excludes tokiBambino, Chill and Coloring Book)
  • CJ’s BUTTer- 15% off
  • Super Undies- 10% off

Baby Gear and Toys:

  • aden + anais- 30% off
  • Saranoni Blankets- 10% off
  • Tula Blankets- 15% off Monday, November 28th – Friday, December 2nd
  • Modern Burlap- 20% off
  • DockATot- 15% off
  • ezpz- 20% off Friday through Sunday
  • Pura- 15% off
  • Re-Play- 10% off
  • Silikids- 10% off
  • Squooshi- 10% off
  • ZoLi- 10% off
  • Cabooties- 25% off
  • PlanToys- 25% off
  • Sweetooth- 10% off
  • Babiators- 10% off
  • Fat Brain Toys- 10% off with code FATBRAIN10
  • Baby Banana Brush- 10% off
  • Jaq Jaq Bird- 10% off
  • Copper Pearl- 10% off
  • LouLou Lollipop- 10% off

 For Mom:

  • Birds & Bees Teas- 25% off
  • Virginia Girl Designs Diaper Bags- 20% off

STACKABLE FREEBIES (valid on Black Friday ONLY)!



$0+ Free shipping

$20+ CJ’s BUTTer Mini + lower level
$35+ Re-Play Utensil Set + lower levels
$50+ Small PlanToys, Haba, OR Hape Toy or Teether
OR Baby Paper + lower levels (please specify age range)
$100+ Sweetooth Teether OR
Lenny Lamb Wrap Scrap Shopping Bag + lower levels
$150+ Ezpz Mini Mat OR Pura Bottle OR Wet Bag + lower levels
$225+ Ju-Ju-Be Be Quick OR Doll Carrier OR
Jaq Jaq Bird Chalk Book OR One-Size Diaper + lower levels
$275+ Tegu 14-piece magnetic block set OR $25 Heart-Hugs
Gift Certificate + lower levels
$375+ Tula Blanket Set OR aden + anais Dream Blanket OR
Saranoni Blanket + lower levels
$550+ FREE CARRIER (you can specify preferences) + lower levels

We want you to love everything in your order! Please feel free to note your children’s ages, genders, and your freebie preferences in the order comments. For the free carrier, please note your top choices for brand and carrier type (wrap, SSC, ring sling, mei tai, onbu). Though we cannot guarantee anything, we will do our best to honor preferences (you will be more likely to receive items in line with your preferences if you order early).

FREEBIES ONLY AVAILABLE WHILE SUPPLIES LAST! Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate.

IMPORTANT: Freebie level is based on the order amount after sale discounts/rewards are applied and before tax and any international shipping fees. You will earn rewards on all purchases. You can redeem rewards certificates on your Black Friday purchases but please be aware that your freebie level is based on the order total after your rewards discounts are applied. We cannot combine orders to reach higher freebie levels.



10 special orders from this weekend will receive a magical unicorn horn in their order!!! Each unicorn horn represents an extra special prize, as follows:

Mini Rainbow Horn- 5 x Rainbow Rewards Points

Mini Gold Horn- Ultimate Babywearing Kit (1 soft structured carrier, 1 ring sling, 1 wrap)

Mini Silver Horn- Rainbow of Re-Play (6 plates, 6 bowls, 6 cups, 6 utensil sets)

Mini Pink Horn- West of the 4th Handwoven wrap scrap bag

Mini Hot Pink Horn- Unikiki 2.0 Be Right Back Diaper Bag

Mini Fuchsia Horn- Cloth diaper pack- 3 exclusive diapers, 1 wet bag, 1 CJs BUTTer, 1 GroVia Mighty Bubbles

Mini Purple Horn- Tula Prance Blanket Set

Mini Aqua Horn- PlanToys Barn, Animal set, Farmer and Farmer’s Wife

Mini Black Horn- Heart-Hugs Gift Card- $100

Large Silver Narwhal Horn- Tula Bunny

Unicorn horn recipients will have 1 week from the date their tracking shows as delivered to contact Heart-Hugs to claim their prizes. Please e-mail with the title “UNICORN HORN WINNER.”


In addition, all orders are eligible to receive rewards points! Please log in to your account prior to checking out to ensure you receive your points. Points will not be added retroactively if you do not check out with a store account.

Learn more about our Rainbow Rewards program here: Earn up to 12% of your purchases back as store credit!!!


This page will be updated with additional info for Small Business Saturday and Cyber Monday so please check back! You can also sign up for our newsletter to receive sale notifications via e-mail.


  • Discounts and freebies cannot be applied to past or pending orders.
  • Discounts and freebies not valid on layaway orders.
  • Maybe not be combined with any other discounts or promotions.
  • Freebies valid only while supplies last. Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate.
  • Tula, Lillebaby, Birds & Bees Teas and Ju-Ju-Be CANNOT be shipped outside of the United States.
  • Sale/clearance items and second-quality items are NOT accepted for returns or exchanges. No exceptions will be made. Due to the number of orders, all sales are final and cancellations/refunds/order changes cannot be accommodated.
  • We will fulfill orders as quickly as possible. Please allow extra processing/shipping time during this busy weekend. Thank you so much for your understanding!

Please contact with any questions! Happy Shopping and Happy Holidays!!!