Black Friday Deals- 2017

BLACK FRIDAY Deals start November 24 at 12:00 AM EST!

IMPORTANT: Due to the number of products going on sale (with varying discounts) and the amount of traffic Shopify is expecting for Black Friday, they have recommended that we close the website for a few hours in advance of the sale while all of the discounts load to the site (but you can still view the deals here to plan your shopping). We apologize for any inconvenience this causes and hope that there is a better solution in the future. The site will reopen at 12:00 AM EST! Nearly everything will be on sale and we have added lots of new products as we gear up for the holidays so please take a look around!

Black Friday Promotions Overview:

-Maximum Discounts- up to 70% off!

-Huge STACKABLE freebies! The more you spend, the more you earn! STACKABLE FREEBIES VALID BLACK FRIDAY THROUGH SUNDAY ONLY!

-Free shipping!

-Rewards Points earned on all purchases!

-Plus, special “Unicorn Orders” will earn a magical unicorn horn that can be redeemed for extra special gifts!


Baby and Toddler Carriers:

  • Comfy Joey- 40% off
  • Fidella- 50% off
  • Kinderpack- 20% off
  • Kokadi- 60% off
  • LennyLamb Carriers and Accessories- 20-60% off
  • LILLEbaby- 35% off
  • MJ Baby Carriers- 50% off
  • Moby- 20% off
  • Ovolo- 70% off
  • Pellicano- 70% off
  • Sleeping Baby Productions- 50% off
  • Tekhni- 30% off
  • Tula Carriers and Blankets- 20% off (excludes Free-to-Grow and Last-Chance Carriers, on sale Black Friday and November 27th-December 1st)
  • West of the 4th– 50% off
  • XOXO- 50% off

Cloth Diapers and Accessories:

  • Blueberry- 20% off
  • CJ’s BUTTer- 15% off
  • GroVia- 20% off
  • i play- 50% off
  • Kanga Care– 40% off tokidoki/LEs, 30% off Lil Learnerz and other Kanga Care/Rumparooz (excludes TokiTreats and Care-a-Lot). Plus, the very limited Posh and Tux release at 12:01 AM EST (excluded from discounts)!
  • Lalabye Baby- 15% off
  • Sloomb- 35% off Playwoolies and Playshorties, 25% off Underwoolies, 15% off all other Sloomb and Bee Green Naturals for Sloomb
  • Smart Bottoms- 15% off Black Friday through December 1st
  • Super Undies- 20% off
  • Thirsties- 20% off
  • TotsBots- 20% off


  • Anamalz- 15% off
  • Farmer’s Daughter Handmade- 50% off
  • Fat Brain Toys- 10% off
  • Grapple Toy Tether- 15% off
  • Green Toys- 20% off
  • Haba- 20% off
  • Hape- 20% off (excludes Hape Mighty Mountain Mine due to oversized shipping costs)
  • Indigo Jamm- 10% off
  • Jaq Jaq Bird- 15% off
  • Melissa & Doug- 20% off
  • PlanToys- 50% off
  • Sago Mini- 40% off
  • Soapsox- 10% off
  • Tegu- 25% off through December 4st

Other Baby Gear:

  • Aden + Anais- 50% off
  • Austin Tie Dye- 50% off
  • Avanchy- 20% off
  • Babiators- 25% off
  • Bebe au Lait- 20% off
  • Bumblito- 15% off
  • Calm-a-Mama- 10% off
  • Copper Pearl- 15% off
  • DockATot- 15% off (excludes new Fairy Tale Collection)
  • Ezpz- 20% off
  • Haakaaa- 10% off
  • Itzy Ritzy- 20% off
  • Ju-Ju-Be- Special deals throughout weekend- will be announced when sales start!
  • Kokadi Blankets- 20% off (excludes preorders)
  • Lemon Vines- 20% off
  • Lifefactory- 15% off
  • Marcus and Marcus- 10% off
  • Marley’s Monsters- 10% off
  • Modern Burlap- 40% off
  • Ono- 20% off
  • Pura- 10% off
  • Real Shades- 25% off
  • Re-Play- 10% off
  • Saranoni- 15% off
  • Silikids- 15% off
  • Skeeter Skidaddler- 30% off
  • Squeasy- 10% off
  • Sweetooth- 10% off
  • TruKid- 10% off
  • Tula Blankets- 20% off November 27th– December 1st
  • Virginia Girl Designs- 50% off
  • Yumbox- 20%
  • ZoLi- 20% off
  • And more! Nearly everything is on sale so please check the site if the brand you are wondering about isn’t listed!


$0+ Free shipping!

$10+ Sweet Treat (Yumearth or Cocomel) + Lower Level

$25+ Re-Play Utensil Set (fork + spoon) OR 2 Re-Play Links + Lower Levels

$45+ CJs BUTTer Mini OR Bath Squiggler or Bath Bomb OR Marley’s Monsters Cloth Wipe + Lower Levels

$70+ Small toy or art supplies from some of our favorite brands (Hape, Haba, Green Toys, Fat Brain Toys, Ogosport, Melissa and Doug, etc.) OR Baby Paper + Lower Levels

$100+ Itzy Ritzy Teething Happens Necklace or Bracelet OR LennyLamb Wrap Scrap Shopping Bag OR Swaddle Blanket + Lower Levels

$150+ Ezpz Mini Mat or Care Bears Bowl OR Wet Bag OR Reusable Food Pouch (Squeasy or Original Squeeze) + Lower Levels

$225+ GoSili Coffee Cup OR Jaq Jaq Bird Chalk Book OR One-Size Diaper + Lower Levels

$300+ 14-piece Tegu Set OR 24-piece Squigz Set OR $25 Heart-Hugs Gift Certificate + Lower Levels

$400+ Tula Blanket Set OR aden + anais Dream Blanket OR Kokadi Blanket + Lower Levels

$550+ FREE CARRIER (you can specify preferences) OR Saranoni Blanket + Lower Levels

We want you to love everything in your order! Please feel free to note your children’s ages, genders, and your freebie preferences in the order comments. For the free carrier, please note your top choices for brand and carrier type (wrap, SSC, ring sling, mei tai, onbu). Though we cannot guarantee anything, we will do our best to honor preferences (you will be more likely to receive items in line with your preferences if you order early).

FREEBIES ONLY AVAILABLE WHILE SUPPLIES LAST! Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate. Order early for the best selection!

IMPORTANT: Stackable freebies end at 11:59 PM EST on Sunday, November 27th. Freebie level is based on the order amount after sale discounts/rewards are applied and before tax and any international shipping fees. You will earn rewards on all purchases. You can redeem rewards certificates on your Black Friday purchases but please be aware that your freebie level is based on the order total after your rewards discounts are applied. We cannot combine orders to reach higher freebie levels. Due to the number of orders, no exceptions will be made.


Are you feeling lucky? We have some very magical unicorn prizes for you this year! 10 special orders will be drawn at random to receive a Brooklyn Owl Unicorn Horn in their package. Unicorn horns can be redeemed for these amazing prizes:

Mini Light Pink- Ju-Ju-Be Be Ready- Rosy Posy

Mini Silver- Lemon Vines adult amber bracelet or necklace

Mini Rainbow- 5x Rainbow Rewards Points

Gold- Extra Large Saranoni blanket + 2 Lifefactory wine glasses + Salus holiday bath bomb

Black- GoSili Coffee Cup + $20 Starbucks gift card

Turquoise- Cloth diaper pack- 3 diapers + 1 wet bag + 1 CJs BUTTer + 1 GroVia Mighty Bubbles

Fuchsia- Tula Unicornicopia Blanket Set

Purple- Heart-Hugs $100 Gift Certificate

Rainbow- Rainbow of Re-Play (6 divided plates, 6 flat plates, 6 bowls, 6 no spill cups, 6 drinking cups, 6 single snack stacks, 6 utensil sets)

Silver Narwhal- PlanToys Green Dollhouse with Furniture

Unicorn horn recipients will have 1 week from the date their tracking shows as delivered to contact Heart-Hugs to claim their prizes. To claim your prize, you must post a picture of your unicorn horn in the Heart-Hugs Love Chatter Group AND e-mail with UNICORN HORN WINNER in the title. Please include the color/size of unicorn horn that you received, your order number and your account e-mail address. International winners will be responsible for any shipping and customs charges.


In addition, all orders are eligible to receive rewards points! Please log in to your account prior to checking out to ensure you receive your points. Points will not be added retroactively if you do not check out with a store account.

Learn more about our Rainbow Rewards program here: Earn up to 12% of your purchases back as store credit!!!


The Black Friday page will be updated with additional info for Small Business Saturday and Cyber Monday so please check back! You can also sign up for our newsletter to receive sale notifications via e-mail.


  • Discounts and freebies cannot be applied to past or pending orders.
  • Discounts and freebies not valid on layaway orders.
  • May not be combined with any other discounts or promotions, including daily deals.
  • Freebies valid only while supplies last. Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate.
  • Tula, Lillebaby, DockATot, oversized toys and Ju-Ju-Be CANNOT be shipped outside of the United States.
  • Sale/clearance items and second-quality items are NOT accepted for returns or exchanges. Due to the number of orders, all sales are final and cancellations/refunds/order changes cannot be accommodated. No exceptions will be made.
  • We are a small, family business. We will fulfill orders as quickly as possible. Please allow extra processing/shipping time during this busy weekend and following week. Thank you so much for your understanding!

Please contact with any questions! Happy Shopping and Happy Holidays!!!

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