Black Friday Deals!!!


Huge discounts up to 50% off, tiered/stackable freebies, rewards points and free priority shipping! I’m so excited to finally share all the details with you!

Deals start November 27 at 12:01 AM EST at!

Due to the number of products going on sale (with varying discounts) and the amount of traffic Shopify is expecting for Black Friday, they have recommended that we close for a few hours in advance of the sale while all of the discounts load to the site. We apologize for any inconvenience this causes and hope that there is a better solution in the future. The site will reopen at 12:01 AM EST! We have added lots of new products as we gear up for the holidays so please take a look through the new site!


Baby and Toddler Carriers:

  • Beco- 25% off
  • Emeibaby- 25% off
  • Fidella- 25% off
  • Lenny Lamb- 25% off
  • Lillebaby- To be announced when sale starts!
  • MJ- 10% off
  • Olives & Applesauce- 25% off
  • Tula- 10% off (valid through Friday, December 4th)
  • DIDYMOS- up to 50% off
  • Kokadi- up to 40% off
  • Nunamoochie- 25% off
  • Ovolo- 30% off
  • Pellicano- up to 50% off
  • Tekhni- 10% off
  • Sleeping Baby Productions- 10% off
  • West of the 4th– 10% off

Cloth Diapers and Accessories:

  • Blueberry (excludes Harvest Bears and Frosty)- 25% off
  • Smart Bottoms- 15% off
  • TotsBots (excludes Festive Fling)- 25% off
  • Kanga Care/Rumparooz (excludes limited editions)- 20% off
  • CJ’s BUTTer- 10% off

Baby Gear and Toys:

  • Bella Tunno- 15% off
  • Milkbarn- 15% off
  • Pura-10% off
  • Cabooties- 10% off
  • Tegu- 20% off

 For Mom:

  • Birds & Bees Teas- 20% off
  • Milkmakers Cookies- 20% off




(Freebies apply based on your full order value after discounts and before tax.)

  • $0-$49- Free Shipping AND Squooshi Reusable Food Pouch
  • $50-$99- SiliKids product (Silikids Straw Tops, Silikids Sippy Tops, Silispoons, Silibib, Silimap) OR  CJsBUTTer 2 oz Jar (plus item from lower level)
  • $100-$149- Wooden toy* OR Wet Bag (plus items from lower levels)
  • $150-249- Pura Stainless Steel bottle, sippy or straw water bottle OR $30 Heart-Hugs gift certificate (plus items from lower levels)
  • $250-$349- Growth chart (plus items from lower levels)
  • $350-$499- Tegu magnetic wooden block set (plus items from lower levels)
  • $500+- Free carrier (plus items from lower levels)


We want you to love everything in your order! Please feel free to note your children’s ages, genders, and your freebie preferences in the order comments. For the free carrier, please note your top brand choices. Though we cannot guarantee anything, we will do our best to honor preferences (you will be more likely to receive items in line with your preferences if you order early).

*Unfortunately, our incoming toy shipment was delayed due to the size of the shipment, weather, and the holidays. Orders including these items will be shipped by the middle of next week (hopefully earlier in the week). Thank you for your patience!


In addition, all orders are eligible to receive rewards points! Please log in to your account prior to checking out to ensure you receive your points. Points will not be added retroactively if you do not check out with a store account.

Learn more about our Rainbow Rewards program here: Earn up to 12% of your purchases back as store credit!!!


  • Discounts and freebies cannot be applied to past or pending orders.
  • Discounts and freebies not valid on layaway orders.
  • Maybe not be combined with any other discounts or promotions.
  • Freebies valid only while supplies last.
  • Beco, Tula, Lillebaby, Birds & Bees Teas, and Milkmakers CANNOT be shipped outside of the United States.
  • Sale/clearance items and second-quality items are NOT accepted for returns or exchanges. No exceptions will be made.

Please e-mail with any questions or problems!

 I hope you all have a wonderful Thanksgiving with family and friends!